Influential Business Writing

Maximising the impact of written messages

One day

There's more to good business writing than spelling and grammar. The real question is: does your writing have the persuasive impact that you intend?

This one-day workshop provides a comprehensive and systematic framework that will maximise the impact and effectiveness of your reports, proposals, email and other documents.

Benefits of attending

Applying a powerful communication approach developed at Harvard University, this one-day workshop will equip you to:

  • prepare, draft and edit your documents efficiently;

  • focus your writing on the needs of the intended audience;

  • ensure that the reader understands why they are reading the document, and what they are being asked to do next;

  • persuade your audience using the key principles of influence; and

  • effectively and logically structure your main messages to achieve the intended purpose.

Workshop format

CMA's expert consultants are practitioners as well as teachers. The workshop will be engaging and highly practical.

The course blends interactive presentation, group discussion, role-play and case study work, and draws on a variety of learning media. Our careful balance of learning methods is not just enjoyable, it helps you learn, remember and apply the key skills of negotiation.

What's included?

To support your learning during and after the course, you will receive:

  • an interactive workbook, which includes summaries of the key concepts and skills we cover plus a list of suggestions for further reading)

  • a quick-reference card on critical feedback and coaching skills

  • CMA's "Negotiation Tip of the Month" email

  • ongoing access to the workshop presenter for any questions

Morning tea, lunch and afternoon tea are all provided.

Register for this workshop

Click here to register for this workshop

To find out more about this and our other short courses, contact us or call (03) 9614 0333.